Bluesky Raises $8 Million for Ad-Free Twitter Alternative

Meta Threads isn’t the only product aiming to attract Twitter refugees.  Bluesky, a public benefit corporation that says it will make money without advertising and without locking down users’ data, announced an $8 million seed round on Wednesday.  It also revealed its first paid service, an option to buy custom domains to use as Bluesky handles.

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Millennials Most Likely to Act for Sustainability: Dentsu Report

July 7, 2023

While we’re on the topic of responsible marketing, this Dentsu report finds 61% of North American consumers say their purchases are influenced by a brand’s sustainability messages.  Boomers are more likely than other groups to believe national governments are most responsible fore sustainability, but millennials are most likely to say it factors into their votes.  Millennials are also the most hopeful about the sustainability’s impact on the future.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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