We don’t usually cover CDP marketing ploys but we’ve never seen anyone give away a CDP as conference swag. Stop by the BlueVenn booth at DMEXCO, MarTech East, or Technology for Marketing next month and you might not get a free t-shirt but you will be able to enter a drawing for a free BlueVenn implementation and one-year license. The CDP Institute will present at all three events but we promise not to enter the contest.
Customer Data Platforms rank among the four trends that will transform how marketers run their technology, according to Gartner’s latest Hype Cycle report. Gartner points to confusion about the purpose of CDPs and overlap with other technologies. Fair enough. CDPs are about to enter the dreaded Trough of Disillusionment, which is expected but still not fun.
Finally, Cisco announced a deal to buy CloudCherry, which provides call center agents with journey flows and predictive analytics. The system combines data from multiple source systems in real time. Of course, it would be better to read data from a CDP than maintain yet another set of point-to-point integrations.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.