One of the trends we keep an eye on is tech consultancies adding expertise in data-driven marketing. Deloitte has connected another dot by purchasing the assets of Web Decisions, a Greensboro, NC-based firm providing data management and marketing services. It will enhance Deloitte Digital’s “Customer Experience Value” offering, cleverly abbreviated as CXv, which Deloitte describes as “a new model for a new age – a creative digital consultancy.” I’m excited.

TapClicks offers reporting, visualization, and workflow for marketers and agencies. It has more than 100 prebuilt connectors to advertising, messaging, social, and other systems. The company just bought Raven Tools, another marketing reporting vendor with a tighter focus on digital marketing, site auditing tools for search engine optimization, and a base among smaller clients. TapClicks will keep the Raven Tools brand.

Disney has agreed to license more than 200 characters, costumes, and environments (but not voices or talent likenesses) to OpenAI for Sora, its gen AI video platform. This is highly unusual for Disney, which generally sues AI models for copyright infringement; in fact, it sued Google for that a day before announcing the OpenAI deal. Disney will also invest $1 billion in OpenAI, nicely illustrating how very eager they are to join the AI party.