BlueVenn Survey: Consumers Find Personalization Creepy But Like Personalized Recommendations

CDP vendor BlueVenn surveyed marketers and consumers. They found that 86% of marketers feel they need to collect as much information as possible for maximum success but 81% actually collect only data that is “strictly necessary”. Consumers are even more confused: 70% find personalized advertising “creepy” while 63% find personalized recommendations useful and 83% hate irrelevant advertising. Plus other interesting tidbits.

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Deloitte Digital Buys Web Decisions to Expand Customer Management Skills

May 3, 2017

One of the trends we keep an eye on is tech consultancies adding expertise in data-driven marketing. Deloitte has connected another dot by purchasing the assets of Web Decisions, a Greensboro, NC-based firm providing data management and marketing services. It will enhance Deloitte Digital’s “Customer Experience Value” offering, cleverly abbreviated as CXv, which Deloitte describes as “a new model for a new age – a creative digital consultancy.” I’m excited.

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Marketing Reporting Vendor TapClicks Buys Raven Tools

May 1, 2017

TapClicks offers reporting, visualization, and workflow for marketers and agencies. It has more than 100 prebuilt connectors to advertising, messaging, social, and other systems. The company just bought Raven Tools, another marketing reporting vendor with a tighter focus on digital marketing, site auditing tools for search engine optimization, and a base among smaller clients. TapClicks will keep the Raven Tools brand.

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