Bolt Acquires Tipser for Seamless Checkout Everywhere

Ecommerce checkout platform Bolt has purchased Tipser, whose technology converts any “digital surface” into a purchasing opportunity.  You can almost see them drooling as they describe the ability to shop in “an online publication, a mobile marketplace, a price comparison site, a social media platform, or a search engine” using Tipser’s “turn-key publisher marketplaces, touchless merchant integrations, and headless implementation capabilities”.  Pinch me so I know I’m not dreaming.

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Poor Data Access Hampers Email Campaign Builders: Simon Data Survey

November 30, 2021

A majority (58%) of email marketers say better access to data would “greatly” improve their ability to run personalized campaings, according to this Simon Data survey.  More than one-third say their IT team (34%) and data team (40%) is involved in the campaign process.  Perhaps as a result, nearly half (47% say it takes at least four days to get the information they need.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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