We haven’t written much about the tribulations of Nielsen’s core media measurement business, which would make a fine soap opera of its own.  The latest plot twist has an “Empire strikes back” vibe, with Nielsen announcing plans to convert its much-maligned TV audience measurements into something fashionably cross-platform and people based.  Stay tuned.

A majority (58%) of email marketers say better access to data would “greatly” improve their ability to run personalized campaings, according to this Simon Data survey.  More than one-third say their IT team (34%) and data team (40%) is involved in the campaign process.  Perhaps as a result, nearly half (47% say it takes at least four days to get the information they need.

The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.