Data integration is another predictable use for generative AI. We covered SnapLogic’s offering in March and have surely missed plenty of others. So I’d question whether Boomi’s new tool is really “a first-of-its-kind”, although it does offer extend beyond integration to operations optimization and experience orchestration. Since I’m shamelessly touting blog posts today, see this one for thoughts on where that might lead.
It was entirely predictable that Amazon would add a ChatGPT-style search function to its online marketplace. In fact, this blog post discussed it just last week. But, as with other chat-based search alternatives, there are questions of how Amazon avoids losing revenue from conventional search ads and whether consumers can trust the chat results are not merely based on who is paying for them.
Not every data integration story involves AI. Here’s the more straightforward news that data integration and analytics platform Qlik has closed its acquisition of data quality vendor Talend. Both firms are owned by private equity investor Thoma Bravo. The deal is apparently part of Qlik’s plan for an IPO, which was quietly revealed in January.
CDP and marketing automation platform Bloomreach announced the availability of a next generation version of Bloomreach Engagement. Deploying Bloomreach’s Loomi AI capabilities, campaign creation within Bloomreach Engagement will become something “one marketer can complete in minutes.” Campaigns can be scaled across fifteen-plus channels.