Bot Network Bilked Advertisers of $3 Million to $5 Million Per Day
Not to get all Grinchy on you, but adtech complexity has a big downside: it’s hard to know what’s actually happening. Here we have news that a Russia-based group has been taking in $3 to $5 million per day (that’s more than $1 billion per year) in fraudulent video advertising. This is on an entirely different scale from errors that Facebook has reported in its video viewing metrics – errors that don’t seem to be considered very important by the people paid to consider such things.