Mobile measurement platform Branch has purchased AdLibertas, a predictive data platform for mobile apps. AdLibertas pulls together first-party data from multiple sources and uses to results to help mobile app developers track user behavior and optimize their ad programs. It’s especially important as Apple and Google cut off the flow of third-party ad targeting and measurement data.
Did you know that TIME Magazine (1923) predates the first bread slicing machine (1928)? TIME’s original business model went stale long ago, although the company has expanded its digital, video, events, and other businesses since Salesforce co-founder Marc Benioff and his wife bought it in 2018. TIME just made its first acquisition under the Benioff regime, purchasing no-code website builder Brandcast. The tech will help TIME clients build customized microsites.
Have you pondered how to furnish a data clean room? Epsilon is stocking its clean room with consumer packaged goods transactions from IRI, making it easier for clients to do richer analysis and target customers across channels. Think of it as a mini-bar for customer data.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).