Brand Activism is Hot But Marketers’ Headache is Tech: OnBrand Magazine Survey Biggest
ScanMyPhotos isn’t alone in taking a position on public issues: OnBrand Magazine found that 79% of marketing decision-makers are including social and cultural issues in their 2018 strategies and 36% are excited to explore brand activism. Readers of this newsletter may be more interested to learn that the top-ranked 2018 challenge was incorporating new technologies into brand strategy, ahead of budget, changing consumer behaviors, aligning content with brand guidelines, ensuring brand safety, hiring top talent, proving marketing ROI, and getting actionable insights from data. Other interesting insights – worth a look.