Can there be a band wagon traffic jam?  Offering data management and omnichannel engagement in the same system is another popular trend.  6Sense is joining the parade with Intelligent Workflows, which include Audience workflows that move B2B contacts into appropriate channels for engagement based on AI-powered insights into intent signals and buying stage, and Data workflows that append firmographic, technographic, and intent data to CRM and marketing automation systems.

Marketing platform Zeta Global has announced the general availability of AI Agent Studio. Users will be able to activate prebuilt agents or create custom agents and link them to execute complex marketing tasks. Agentic Workflows, now in beta, will provide a portfolio of prebuilt and custom AI-powered workflows.

When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.