Zeotap, a CDP focused on EMEA markets, has partnered with MetaRouter to help the secure and efficient management of customer data. MetaRouter offers server-side tag management and real-time event routing. It will collect and feed enriched behavioral data into Zeotap for segmentation and activation.

The most popular use case for AI among marketers (80%) is reducing time on repetitive tasks, according to a sample of some 1,800 surveyed by the Marketing AI Institute. Most (68%) feel positive about AI’s impact, even though 47% think it will eliminate more jobs than it will create. Interestingly, rather than boosting AI’s creative capabilities, respondents repeatedly refer to AI freeing humans up to do creative work.

YouTube is not just a video platform, of course, it’s also a powerful search engine and it has begun testing a Google AI Overviews carousel that will appear in results for selected queries. Given the threat AI Overviews is perceived to pose to click-thru traffic in Google Search results, there’s a question about whether the YouTube initiative could depress click-thrus to brand and creator videos. Right now, the feature is only visible to a sub-set of U.S. premium users.