Brands That Personalize Win Customer Loyalty: Deloitte
Brands that get personalization right are 71% more likely to report improved customer loyalty and 48% more likely to exceed their revenue goals, according to a report from Deloitte. Deloitte published its previous personalization report in 2022, since when the number of brands putting personalization at the center of customer experience has risen 50%. Disappointingly, although brands personalize over 60% of customer experiences, the customer only notices 43% of the time.