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Brands That Worry About Connecting Do Better: Braze

The 2025 Customer Engagement Review from Braze says that, while 85% of senior marketers are concerned their messages aren’t hitting home, 60% of brands that exceeded their revenue goals were very concerned with making emotional connections to customers. Key to this personalization, but 99% of the over 2,000 executives surveyed say personalization plans are impacted by privacy worries. Almost a third aren’t testing their engagement efforts because of resource constraints.

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Disney and OpenAI Reach Licensing Agreement for Sora

December 12, 2025

Disney has agreed to license more than 200 characters, costumes, and environments (but not voices or talent likenesses) to OpenAI for Sora, its gen AI video platform. This is highly unusual for Disney, which generally sues AI models for copyright infringement; in fact, it sued Google for that a day before announcing the OpenAI deal. Disney will also invest $1 billion in OpenAI, nicely illustrating how very eager they are to join the AI party.

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