Brandwatch, Cision’s enterprise social media suite, is expanding beyond monitoring to customer care. Specifically, it has added Case Management, which allows social media and community managers to convert customer inquiries into cases. It will also provide AI-automated case overviews, from opening to resolution.
Aprimo, primarily a digital asset management solution, has acquired Personify XP to boost customers’ ability to surface customer insights and leverage digital assets to create personalized experiences. The aim is to bring together Aprimo’s content operations with Personify XP’s content decisioning. The move takes Aprimo a step closer to being a broad customer engagement solution rather than a DAM.
Mobile adtech holding group Verve has ambitions to enter the omnichannel world of CTV and digital out of home. But first they’re bolstering their core in-app ad business by buying Jun Group for $185 million. Jun Group is an in-app advertising business like Verve but brings a customer base that includes large game developers like Zynga and Scopely.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.