Comcast-owned Freewheel has just launched a service that lets media buyers purchase audiences that are deduplicated across linear TV (the old-school channels you see on cable) and Connected TV (the things you access through streaming content services).  The service uses linear TV audiences in Comcast households as a base, and supplements it with ads on CTV services that have partnered with Comcast. It’s one small step to make CTV buying easier.

CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.