Braze Adds Enhanced Personalization Tools for Retailers

Let’s catch up with some product news today, Dear Reader.  We’ll start with Braze, which has released Braze for Commerce, a package of personalization tools for retail and ecommerce merchants.  The one new product in the bundle, Braze Catalog, lets marketers use product data within personalized messages.  Other components include surveys, SMS click tracking, advanced segmentation, and data sharing across Braze’s email, SMS, mobile, and web tools, and paid social channels.