Up for something a little more modern? Language optimization vendor Phrasee has partnered with customer engagement platform Braze to optimize language in email subject lines, headline copy and push notifications. No mention of whether they’re advanced enough to optimize direct mail too.
Maybe all this modern technology really is a waste after all. The folks at the Mapp Cloud marketing platform are excited that their latest enhancement is – be sure you’re sitting down – direct mail! But why, you ask? “Direct mail can be used for a wide range of applications,” asserts Mapp, and follows with a handy list. Who knew?
This BlueVenn study contains all sorts of juicy tidbits. Two faves: just 37% of U.S. marketers and 45% of U.K. marketers say their CDP is fully integrated with other systems; and about half collect but ignore customer preferences for contact channel and frequency. Much more comparing consumer vs marketer opinions (spoiler alert: marketers aren’t doing as a good a job as they think).
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.