Customer engagement platform Braze may qualify as a CDP but their focus is message delivery. They’ve just reinforced that with new features to sync audiences with TickTok, Snapchat, and Pinterest, to simplify consent collection, and to streamline collaboration among marketing teams. They can also push messages to your iPhone lock screen, which straddles the line between cool and creepy.
He wasn’t wearing fur handcuffs, but it still seemed slightly kinky when OpenAI CEO Sam Altman begged the government to regulate him during Tuesday’s Senate hearing. Charmed observers seem to have forgotten that most regulators are quickly captured by the industry they govern, and licensing requirements protect industry leaders from competition. If you were in Altman’s shoes, you’d ask to be regulated, too.
Data collection tool Snowflake has launched an attribution modeling solution to measure ad campaign results. Wait, you say: attribution calculations are complicated and data collection is just the first step. True enough. Snowflake’s contribution is to put the data in a suitable format and push it into Snowflake, where the analytical work will take place.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.