Customer engagement platform Braze is also invading Composable CDP turf. They just launched Braze Data Platform, which will collect and unify first-party data through no-copy integrations with data clouds like AWS, Databricks and Snowflake. It will also distribute data to selected third-party tools for deeper analytics and customer intelligence.
MessageGears describes itself as a “warehouse-native customer engagement platform”, which is buzzword-heavy but accurate. They just expanded the “warehouse-native” part by integrating with AI capabilities in Snowflake Cortex. Last month they ventured into the Composable CDP territory (a term they pointedly avoid) by adding 250+ endpoint activations and reverse ETL.
Claravine’s Data Standards Cloud aims to improve data consistency throughout an organization by establishing standards set out on a single dashboard. Claravine has released Powered by Snowflake (yes, them again) which will let marketers apply data standards, including metadata, directly to data in Snowflake. Sounds like fun.
Customer engagement platform Twilio has announced new platform capabilities, including the general availability of Twilio Segment’s Event-Triggered Journeys, supporting personalization based on customer intent signals in real time. In addition, Data Residency (EU) will ensure that email sending and event data are managed within the EU region, both for compliancy and customer trust. WhatsApp Business Calling will enable conversations with customers in another important channel using Twilio’s Programmable Voice Platform.