Consumers in Brazil and India are almost twice as likely to buy based on personalized recommendations than those from the U.S. or UK, according to this Facebook report. Lots more on what customers want.
Grupo Globo, Latin America’s largest media company, has extended its data management agreement with Palantir Technologies by two years. Palantir unifies data from Globo’s different divisions, helping it to build unified advertising services and better understand customer behaviors.
Ghana has now become the first West African country to conduct a census digitally, using tablets and satellite images to improve the reach of field agents and ensuring the whole population in Ghana is counted on a census night.
“Ask Meta AI anything” is what you now see instead of the traditional search bar across Meta apps such as Facebook and Instagram. Meta AI will still perform the basic search function but will also answer questions and chat with you. It should hardly be a surprise when a tech company launches a genAI solution these days but this is a bold challenge to Google and Open.ai (it’s also available as a standalone tool at Meta.ai).