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Brazilian proptech startup Loft, which was valued at $2.9B last year, lays off 380 employees

Loft aims to serve as a “one-stop shop” for Brazilians to help them manage the home buying and selling process. Last year, Loft acquired a Mexico City-based startup, TrueHome, and entered that market in what it described as the “start” of its international expansion. The company had become the real estate e-commerce platform with the highest revenue in emerging markets outside China.

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Prosperia, a startup that seeks to prevent chronic diseases with artificial intelligence, raises US$2M

July 14, 2022

Prosperia, the Mexican startup that offers B2B services for pre-diagnosis through artificial intelligence (AI) to prevent illnesses caused by chronic diseases, raised US$2 million in a seed round. The company has focused on the prevention of blindness, which becomes a consequence of chronic diseases such as diabetes. The healthtech has two products: a risk calculator, which are intelligent questionnaires that patients can fill out online only. The other product is an eye health assessment  analyzed on the platform with Prosperia’s AI algorithms.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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