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Brazil’s Hash raises $40M in a round led by QED and Kaszek for its white-label payments software

Hash, a payment infrastructure fintech, announced today that it has raised $40 million in a Series C funding round co-led by QED Investors and Kaszek.
The raise comes just six months after the Brazilian startup raised $15 million in Series B financing led by Alexandria, Virginia-based QED, and brings its total raised to nearly $59 million since its 2017 inception. Endeavor Scale-Up Ventures also put money in the round.

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GfK expands partnership with BrandTotal, empowering Mexican advertisers with rich data on competitive social advertising campaigns

October 28, 2021

The leader in consumer and market intelligence and analytical and consulting services – today announced an expanded partnership with BrandTotal, the leading social competitive intelligence and brand analytics platform. This partnership offers a powerful new solution for Mexican companies: the availability of real-time market intelligence for paid social media advertising.

CDPI Emerging Markets
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Leading Brazilian influencer marketing platform, Influency.me, doubles revenue and commences fundraising to accelerate growth

October 28, 2021

Influencer marketing is on an upswing worldwide, with TAM projections revealed by The Influencer Marketing Hub indicating that the sector is expected to grow to $14 billion this year, with nearly half of marketers saying they are spending more than 20% of their budget on influencer marketing. Influency.me’s home market of Brazil is following this market trend. This is shown by Influency.me’s earnings, which grew by 145% over the last 12 months.

CDPI Emerging Markets
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Optimizely Buys Welcome to Add Marketing Resource Management

December 2, 2021

Digital experience platform Optimizely is further expanding its scope with a deal to buy Welcome, which provides content management, digital asset management, and marketing resource management.  You may recall that Optimizely itself was purchased in September 2020 by Episerver, which then adopted the Optimizely name.  And who could forget that they bought the Zaius CDP in March 2021?

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