News

Brazil’s Mimo Live Sales receives capital from Cencosud Ventures

Brazilian live shopping startup Mimo Lives Sales, received funding from Cencosud Ventures, the corporate venture capital unit of Chilean retailer Cencosud, which has supermarkets and retail stores in several countries in the region. The amount of the financing was not disclosed. In Mimo Live Sales, infuencers make their products and services known through the brand’s e-commerce, allowing the audience to add products to the shopping cart in real-time.

More News

Previous Article

Senzai taps into AI optimization to guide LatAm companies to the right customers

May 11, 2023

There is a huge opportunity of how AI could be implemented into companies in Latin America because they are still focusing on building tools rather than solving problems. Senzai, a start-up, has raised $2 million pre-seed this year. Its   technology focuses on three tools: measuring impact, experimentation and optimization to figure out which customers are likely to respond to certain sales and marketing campaigns so that outcomes improve. The company plans a formal launch at the end of the year.

CDPI Emerging Markets
Featured Article

New Brand Safety Initiatives from IPG Mediabrands, IAS. Apology from DoubleVerify

April 18, 2024

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.

CDPI Newsletter