Brazil’s Mimo Live Sales receives capital from Cencosud Ventures

Brazilian live shopping startup Mimo Lives Sales, received funding from Cencosud Ventures, the corporate venture capital unit of Chilean retailer Cencosud, which has supermarkets and retail stores in several countries in the region. The amount of the financing was not disclosed. In Mimo Live Sales, infuencers make their products and services known through the brand’s e-commerce, allowing the audience to add products to the shopping cart in real-time.

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Senzai taps into AI optimization to guide LatAm companies to the right customers

May 11, 2023

There is a huge opportunity of how AI could be implemented into companies in Latin America because they are still focusing on building tools rather than solving problems. Senzai, a start-up, has raised $2 million pre-seed this year. Its   technology focuses on three tools: measuring impact, experimentation and optimization to figure out which customers are likely to respond to certain sales and marketing campaigns so that outcomes improve. The company plans a formal launch at the end of the year.

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