Bridgeline Digital, which offers a suite of cloud-based Web content management, ecommerce, and marketing automation systems, has acquired Celebros semantic ecommerce site search technology and SeeVolution Web analytics. The deal adds new depth to Bridgeline’s already-broad set of capabilities.
In-app programmatic advertising is substantially more prone to fraud and wasted impressions than Web-based ads. This according to a study from Lucidity, which uses a blockchain-based technique to verify ad metrics. While 96% of Web impressions were confirmed by all members of the ad supply chain, just 65% of in-app ads were. Non-confirmed impressions are likely to be fraudulent or wasted. Confirmation rates improved substantially when placements were optimized to avoid discrepancies, which implies (but doesn’t prove) that performance improved as well.
Enough fancy technology. Small businesses need simpler solutions. Constant Contact is addressing that world with a new Marketing Advisor program that will include actual human contact (well, 30 minutes on the phone each month) to help small business marketers figure out what to do and then do it.
Snowflake is always looking for ways to add value to its core cloud database product. Its latest step is to purchase Neeva, which offers generative AI-based search technology. It will be applied to help companies search their own databases, a.k.a. enterprise search.