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Bridgeline Digital Buys Celebros Site Search and SeeVolution Web Analytics

Bridgeline Digital, which offers a suite of cloud-based Web content management, ecommerce, and marketing automation systems, has acquired Celebros semantic ecommerce site search technology and SeeVolution Web analytics. The deal adds new depth to Bridgeline’s already-broad set of capabilities.

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Blockchain-Based Method Reduced Ad Fraud in Test: Lucidity Study

February 18, 2019

In-app programmatic advertising is substantially more prone to fraud and wasted impressions than Web-based ads. This according to a study from Lucidity, which uses a blockchain-based technique to verify ad metrics. While 96% of Web impressions were confirmed by all members of the ad supply chain, just 65% of in-app ads were. Non-confirmed impressions are likely to be fraudulent or wasted. Confirmation rates improved substantially when placements were optimized to avoid discrepancies, which implies (but doesn’t prove) that performance improved as well.

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