More corporate canoodling: Bridgeline Digital is purchasing OrchestraCMS, the primary asset of bankrupt Stantive Technologies Group, for about $5 million. OrchestraCMS is a native Salesforce AppCloud app. If Bridgeline rings a bell, that’s they purchased SeeVolution’s Web analytics and Celebros site search assets just last week. You do not want to look at Bridgeline’s stock price.
Attribution geeks, your day has come. We have three items on the topic. First: mobile attribution specialist AppsFlyer has added a suite of “people-based attribution” products which expand beyond mobile to “provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels.”
Since we’re uncharacteristically cheery today, let’s ignore the hype and remember blockchain’s potential for privacy and ad fraud prevention. That makes it good news to find more than 290 blockchain-based marketing systems. NeverStopMarketing, which helps blockchain start-ups, has inevitably packaged the research in a logo-scape, which shows the most crowded categories are ad supply chain, ecommerce, and personal data management.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.