But just wait a moment, because start-up Bright Data is delivering a set of AI search and discovery tools to give LLMs and AI agents frictionless access to the open web. One of these new tools, Browser.ai, is billed as an “unblockable” AI-native browser that defies detection by mimicking human users. Place your bets now.
You need to pay a fare to ride a bus and, if Cloudflare has its way, AI models will soon need to pay a fare to crawl all over your content. The program, currently in beta, will allow sites to set the price. It will also, by default, block non-paying AI crawlers from site access.
Digital advertising analytics platform DoubleVerify is launching DV Authentic Attention for social, adding to its existing capabilities for the web and CTV. As with the other channels, attention metrics for social will include viewable time and screen share, plus eyes-on-screen ad signals from Lumen Research. It’s kicking off on Snapchat, with other platforms expecting to be added later this year.
The web search tool Perplexity looks like it’s taking on Google with its latest release, a web browser named Comet. Comet claims to move “from browsing to thinking,” surfacing information and search results in response to natural language queries. Comet is available immediately to Perplexity Max subscribers; others can join a wait list.