Just-launched Brightback also fights churn, helping high-volume subscription businesses identify customers who are at risk of leaving and intervening with automated retention workflows. The system integrates with CRM, messaging, chat and support systems. Brightback has $11 million in funding.
FullStory, which captures and replays the details of Web site visits, has raised a $32 million Series C funding. Worried about rage clicks or mouse thrashing? They’ve got you covered.
Big tech faces a much tougher regulatory environment in Europe, where new rules hamper American rather than local firms. Fresh from passing copyright reform widely perceived as targeting Google, the European Parliament has added new rules to limit the power of Amazon, Google, Apple, Facebook and others who run online marketplaces.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.