I’ve already admitted my infatuation with retailer-owned media networks (and will sneak in that Adorama has a new program for onsite ad placements). But why should retailers have all the fun? Video creation platform Brightcove has launched CorpTV, which lets any brand bypass traditional media by creating its own streaming video channel. Recently-launched Salesforce+ is an example.
Omnichannel marketing platform ActiveCampaign has expanded its customer data management features by enabling users to build automation flows that access custom objects in CRM, support, ecommerce, and other integrated systems. It’s the sort of thing you’d pull data into a CDP to do, but it seems that ActiveCampaign reads data in the source systems without making its own copy.
Streaming video of all types is a hot topic, of course. One big trend is making it shoppable, and here’s news that YouTube is adding features to do that on connected TV platforms. Meanwhile, Nielsen gonna Nielsen by measuring it: they just consolidated their measurement tools for streaming services, platforms, content, and devices.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)