Video streaming and hosting platform Brightcove has been acquired by Bending Spoons for around $233 million. Bending Spoons already owns some familiar apps like Evernote, WeTransfer and Remini. The deal is expected to close in H1 2025.
Customer experience platform InMoment has launched AI Journey Insights. The new solution leverages LLMs and NLP (natural language processing) to map customer journey touchpoints, including from unstructured data like conversations. This should reveal the impact of journey touchpoints without the need for manual analysis.
Niantic, developer of Pokémon Go the uber popular game that since 2016 has sent droves of players outside (gasp!) to catch virtual Pokémon, just announced it plans to use that valuable data. The company spent the last 5 years building a virtual positioning system (VPS) to enable creation of 3D maps utilizing images users collected – currently 10 million images and growing exponentially with ~1 million new scans a week. Late for privacy now, but advice from in-house is ‘don’t take images in private places – or of loved ones,’... Read More >
Customer engagement platform Twilio has announced new platform capabilities, including the general availability of Twilio Segment’s Event-Triggered Journeys, supporting personalization based on customer intent signals in real time. In addition, Data Residency (EU) will ensure that email sending and event data are managed within the EU region, both for compliancy and customer trust. WhatsApp Business Calling will enable conversations with customers in another important channel using Twilio’s Programmable Voice Platform.