Some people mark autumn by pumpkin spice latte, but marketers more attuned to the semi-annual release of The CMO Survey, published by Duke/Fuqua and friends since 2008. The latest edition has all the traditional greatest hits, including marketing budgets and CMO attitudes. There’s also plenty about AI (it adds value); digital transformation (definite progress but more to be done) and staffing (hiring has slowed as budgets tighten).
We wrote earlier this week about Samsung adding more interactive formats to its TV-based advertising. Arch competitor LG is also adding value for advertisers, in their case through better measurement of ad results. They’re correlating retail purchase data from Affinity Solutions with records of ads served that LG captures through automated content recognition.
Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike. Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else. Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed. It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.
CDP Twilio Segment has added an Amazon Redshift connector (in public beta) to Linked Audiences. This enables Segment queries to integrate data residing in Redshift without importing it. Similar connectors are already available for Snowflake and Databricks.