Building a Customer Data Foundation in the Digital Era

Customer data is dynamic due to the many changes consumers go through in the course of their lives. Multiply the contact fields in your database by the millions of records your organization has in its data sources, then consider how quickly and how often this information changes. The results are staggering. Experts say two percent of records in a customer file become obsolete in one month because customers die, divorce, marry or move. To put this into perspective, assume your company has 500,000 customers and prospects. If two percent of these records become obsolete in one month, that is 10,000 records per month or 120,000 records every year. So, in two years, about half of all records become obsolete if they are not updated.

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Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

October 21, 2016

Infer Inc., a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. With this integration, Infer now supports all of the major customer relationship management (CRM) and marketing automation (MA) platforms, and offers more connectors than any vendor in its industry. By bringing predictive analytics and artificial intelligence (AI) into any application a company uses, Infer helps businesses fuel more intelligent, successful customer growth strategies.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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