Burger King to Offer Personalized Drive-Through Menus

When MacDonald’s bought personalization platform Dynamic Yield, everyone expected its menus would soon be tailored to individuals. But Burger King has apparently beaten them to it. Digital menu boards will show drive-through customers offers based on the individual’s purchase history and loyalty status well as local conditions and time of day. The tech was developed in-house by Burger King parent corporation Restaurant Brands International, which will also deploy it at its Tim Hortons and Popeyes subsidiaries.