Nobody ever had too much fun, say the country song writers. But apparently they can have too much data. This Oracle study finds 91% of business leaders say their success has been limited by the growing number of data sources, and 73% say lack of trust in data has prevented them from making any decisions at all.
This study shows 90% of games analyzed by Usercentrics didn’t comply with GDPR or the ePrivacy Directive by offering consent choice. It also includes a case history that found a 1.5% increase in ad revenue per user with integrated consent.
Having data isn’t all bad, of course. Demand Metric and AlignBI report that 68% of star performers have a complete or near-complete view of their customers, compared with just 18% of under performers. Trust is an even bigger differentiator: 71% of star performance trust their data compared with just 15% of under performers. Much more here on metrics, technology, staffing, and other details.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.