Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. The boss won’t be in today – something about gambling debts – so I’m writing the newsletter. We’ll start with this study from Marigold, formerly CM Group, which reports that discounts are the most common reason customers will share their data (93%). Non-obvious findings include: 25% use a privacy-centric alternative browser and 59% will pay more to buy from a preferred brand. Worth a look.

This Thoughtworks report gives more insight into business and responsibility. Sadly, the results are not particularly obvious: 73% of senior executives think that responsible technology will eventually be as important as business and financial considerations. Almost as many (67%) have some type of responsible tech guidelines already in place. Who knew?

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.