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Business Remains the Most Trusted Institution: Edelman Study

The folks at Edelman Trust Barometer get a special Obvious Perseverance Award for asking the same questions and getting the same answers year after year. Their latest report shows that trust continues its long-term decline, polarization continues to increase, and business remains the most trusted institution. If you prefer non-obvious information, download for details about attitudes in different countries, economic concerns, and how business should address social issues.

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Consumers Will Trade Data for Discounts: Marigold Report

January 23, 2023

Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. The boss won’t be in today – something about gambling debts – so I’m writing the newsletter. We’ll start with this study from Marigold, formerly CM Group, which reports that discounts are the most common reason customers will share their data (93%). Non-obvious findings include: 25% use a privacy-centric alternative browser and 59% will pay more to buy from a preferred brand. Worth a look.

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Social Commerce Struggles Due to Low Trust in Social Platforms

February 8, 2023

While retail media has been an unexpected success, its sort-of opposite, social commerce, has never met expectations.  This Simplicitydx survey explores why: the biggest problem is low trust in social platforms, which means people prefer to buy directly on brand sites.  Social shopping still has a role to play in product discovery, although social won’t always receive credit if the sale is completed elsewhere.

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