Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. The boss won’t be in today – something about gambling debts – so I’m writing the newsletter. We’ll start with this study from Marigold, formerly CM Group, which reports that discounts are the most common reason customers will share their data (93%). Non-obvious findings include: 25% use a privacy-centric alternative browser and 59% will pay more to buy from a preferred brand. Worth a look.

This Thoughtworks report gives more insight into business and responsibility. Sadly, the results are not particularly obvious: 73% of senior executives think that responsible technology will eventually be as important as business and financial considerations. Almost as many (67%) have some type of responsible tech guidelines already in place. Who knew?

Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime.  In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds.  It also launched an AI Use Case Library to house its industry-specific AI offerings.