Business Users Want to Manage Their Own Data: Experian Report
This Experian report also has some interesting insights about attitudes towards data. The main finding is that 84% of respondents say their company’s data is mostly managed by IT but 75% think departments should be responsible. These are not happy campers. Oddly enough, half say they have a single customer view in place, with most saying it sits in a CRM or marketing automation system. No mention of CDPs.