This Experian report also has some interesting insights about attitudes towards data. The main finding is that 84% of respondents say their company’s data is mostly managed by IT but 75% think departments should be responsible. These are not happy campers. Oddly enough, half say they have a single customer view in place, with most saying it sits in a CRM or marketing automation system. No mention of CDPs.
You always seem interested in Salesforce news, Dear Reader. We’ll test that by reporting that the company will partner cloud services giant Alibaba to sell its systems in China. This will presumably require acquiescing to Chinese data privacy and surveillance rules. Perhaps a bit of a moral quandary but this is the same Salesforce that ignored objections to working with the current U.S. regime’s immigration agency.
We also have an interesting collaboration between Catalina Marketing and LiveRamp. Marketers will be able to use Catalina audience segments through the LiveRamp Data Store, making it easier to optimize ad campaigns against 85 million households. It’s another escape route from the walled gardens.
Customer engagement platform MessageGears will partner with content localization and translation platform Smartling to streamline email translation and localization for 450+ languages. The workflow is automated but actual translations are still done by (machine-assisted) humans.