Businesses in APAC that invest in customer experience are becoming pandemic-proof

Companies in the Asia Pacific that have continued to invest in their customer experience (CX) over the past year are more likely to have maximized their resiliency during the pandemic and grown their customer base in the past six months.

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Carousell buys sneaker marketplace Ox Street to boost recommerce growth in SEA

October 21, 2021

Carousell Group has acquired Ox Street, an end-to-end marketplace for authenticated sneakers and streetwear in Southeast Asia. Following Carousell Group’s US$100 million investment from STIC Investments in September, this acquisition underpins the group’s strategic priority to accelerate its recommerce growth in Greater Southeast Asia. Ox Street will continue to operate as its own brand, retaining its name, platform, and team. According to Carousell, the acquisition will drive a synergistic partnership between the marketplaces.

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Most Marketers Say They’re Using the Metaverse and It’s Great: Qualtrics Report

July 5, 2022

Will the metaverse rescue marketers from the loss of third-party cookies and device tracking?  Perhaps you scoff the metaverse doesn’t actually exist.  That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel.  Pioneering?  Optimistic? Delusional?  Take your pick.

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