Engagement analytics firm Verint also has some sad news: half the companies it surveyed still feel ill-prepared to handle COVID-related disruptions and 82% expect managing engagement will get harder in 2021. AI takes some lumps in this survey too: while 78% of companies have made moderate-to-high investment in AI, just 18% report it has been highly useful in managing change.
Email optimization vendor Validity has sorrows of its own: best practices including list hygiene, deliverability optimization, and A/B testing were used less last year than the year before. High-performing companies were more likely to use most tools although AI was an intriguing exception: it was actually more common among marketers with lower inbox placement rates.
With COVID infections down in many places and mass vaccinations under way, it might soon be time to start worrying again about AI taking your job. For example, let’s say your job is to monitor campaign performance in the ClickDimensions marketing platform, which attaches to Microsoft Dynamics 365. Maybe you should polish up that resume, since ClickDimensions just bought Eletype, which does that automatically and reports its findings through Microsoft Teams or Slack.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.