Buyers Like Lower Prices: Bluecore Research

Several readers have expressed concern for Jamie, our Department of the Obvious intern who was reprimanded last week for publishing without permission. He’s fine, folks. To show there’s no hard feelings we’ve let him submit this study from retail email specialist Bluecore. Key findings included that buyers are interested in products they’ve looked at before and that they like price decreases. Some other, less obvious data here as well.

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Oracle Expands Customer Data Capture and Access

April 12, 2018

Oracle has added real-time streaming Web analytics (Oracle Infinity) and advanced audience segmentation (Oracle CX Audience) to its CX Cloud. Descriptions of both products tout customer data unification across silos, although CX Cloud already has a separate Customer Data Management Cloud that builds and exposes a consolidated master profile. There’s also the Data Cloud, their Data Management Platform (DMP) that includes both known and anonymous identities.

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IBM Backs Blockchain-Based Global Identity Network from Sovrin

April 10, 2018

The focus on monetizing personal data arguably misses the point, which is that consumers want to control the data itself. Sovrin Foundation uses blockchain to give users a self-controlled credential to verify their identity in digital signatures. It conceives of itself as a “global public utility”. Cool. The Foundation just announced support from IBM, which joins a number of other, much smaller “founding stewards”.

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Microsoft Lets Publishers Block Bing Chat Separately from Bing Search

September 26, 2023

Nearly one-third of major news publishers have blocked generative AI tools from reading their content.   But that’s a drastic measure which could also exclude their results from conventional search engines.  Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results.  We’ll see if competitors do the same.

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