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Buyers Like Lower Prices: Bluecore Research

Several readers have expressed concern for Jamie, our Department of the Obvious intern who was reprimanded last week for publishing without permission. He’s fine, folks. To show there’s no hard feelings we’ve let him submit this study from retail email specialist Bluecore. Key findings included that buyers are interested in products they’ve looked at before and that they like price decreases. Some other, less obvious data here as well.