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Bynder Buys GatherContent to Assemble Text-Based Content

Digital asset management vendor Bynder has purchased contact collaboration platform GatherContent.  The two products are complementary because GatherContent focuses on text-based content while Bynder works primarily with digital assets such as graphics and video.  Price was not announced.

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Half of Marketers Say Their CRM Can’t Meet Their Needs

March 11, 2022

I have a bunch of acquisition stories today that I doubt you’ll find very interesting, Dear Reader.  So I’ll start instead with this survey from SugarCRM, which found that 55% of marketers say their current CRM can’t be customized to meet their needs.  Even more (75%) say they need a consolidated view of customer information and 81% think customers leave due to a lack of communication and relevant, personalized messaging.

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Omeda Integrates With Shopify

July 8, 2025

Customer data and audience management platform Omeda is announcing a new integration with Shopify. This means order, product, and customer data from Shopify being imported directly into Omeda. Users will be able to see Shopify transaction activity in real time, use Omeda Audience Search to view customer order history from a connected Shopify store and use Omeda Audience Builder to create target audiences based on Shopify trends and behavior.

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