Speaking of bad martech decisions, CabinetM is helping marketers cut their losses by alerting them when contracts on unused systems are about to auto-renew. CabinetM offers a variety of tools and services to help marketers manage their technology.
We reported last week that Amazon was sharing its personalization algorithms. Today it’s Google’s turn: they have launched BigQuery ML, which builds machine learning models on data in the BigQuery data store. Users must know SQL but not Python or Java. Google even provided “tutorial-like” templates for customer segmentation, lifetime value prediction, and conversion prediction. So bright…so shiny…
Oracle’s announcement makes a tantalizing promise to “rethink the CDP market”. But its actual news is that Accenture and Capgemini will deliver CDP support services. You may think that stressing how hard it is to deploy their product would be pretty poor marketing but that’s why they’re Oracle and you’re not.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).