Television may be losing ground to Internet advertising but it’s far from dead. In fact, it’s being reborn as a highly targeted medium by companies like 4INFO, which maps multiple devices back to TV households. Cadent, which sells ads across traditional and non-traditional TV, just bought 4INFO to bolster its cross-channel capabilities.
I guess we’ll eventually feel that privacy technology is over-hyped and stop paying attention to it. But that hasn’t happened yet, so you probably still care that BigID has just raised a $50 million Series D, bringing their total funding to $146 million. BigID helps companies find personal data in their systems and has recently added products to fulfill data access requests under privacy regulations.
Even Jamie, our tireless Senior Intern in the Department of Obvious, doesn’t have much today. He did find a Socialbakers report that 96% of paid social ads are viewed on mobile devices. Also: Walmart is the most common brand associated with Instagram influencers, which must mean something but I don’t know what.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.