Back on the bright side, California Governor Gavin Newsom has signed legislation that will protect actors from the use of “digital impostors” without permission, even after their death. Estates will have the right to sue. The Motion Picture Association of America initially opposed the legislation as inimical to innovation, but took a neutral stance after amendments were incorporated.
Almost all consumers are concerned about disinformation impacting the elections (based on a survey of 2,000 by Adobe). Ninety-five percent went so far as to request attribution details attached to election content so that it can more readily be fact-checked. And 74% blame the government for not doing enough.
RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)