California Passes Strong Data Privacy Law Effective 2020

The value of third party data is a hot topic in part because of fears that privacy rules may make it less available. California last week passed a law that gives consumers new rights to prohibit sale of their data, which it notably defines to include Web browsing and search history as well as names and email addresses. The law is expected to be amended – and probably weakened – well before it goes into effect in 2020.