There’s a fair amount of industry news today, but that can wait. Let’s instead look at the latest episodes in The Regulators Strike Back. We’ll start with news that the California Department of Motor Vehicles has suspended driverless vehicle permits for GM’s self-driving car Cruise division. This follows several accidents and many local protests.
Airtel has announced the launch of Airtel IQ Reach, what the telecom service provider labels a ‘first-of-its-kind self-serve marketing communications platform. This will enable brands to drive targeted customer engagements through personalized communications. Through this, Airtel wants to enable small and medium businesses to make the most of their marketing investments to connect with their target audience in a cost-effective manner with prepaid pay-as-you-go plans.
Red and blue states don’t agree on much these days, but attacking Meta in the name of child safety is one scrap of common ground. A total of 41 states plus the District of Columbia have filed lawsuits across federal, state, and local courts claiming that Instagram and Facebook harm the mental health of young people. Many lawyers are going to busy for a long time.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.