Marketers are also eager to understand what happens on the customer journey in between an ad impression and a purchase. CallRail fills in some blanks by tracking telephone call data. They’ve just integrated with Adobe Analytics to link that information with online interactions, enabling more effective multi-channel attribution.
We’ve written a lot about this-or-that media company partnering with that-or-this retailer to help marketers measure advertising results. The random pairings are being replaced by more comprehensive solutions. The latest deal makes comprehensive consumer purchase data from Affinity Solutions available to anyone with access to the Snowflake Marketplace.
What about Bloomreach, you ask? They also have a new friend, partnering with Contentsquare to feed insights based on digital behaviors to Bloomreach’s customer engagement platform. Bloomreach will also push information from its CDP back to Contentsquare because that’s what friends are for.
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.