On the bright side, a developer named Canopy has released a privacy-safe news reader named Tonic. The system offers a personalized experience without letting interaction and behavioral data leave the user’s devices. The trick is “differential privacy”, which means sharing interest profiles that apply to groups rather than specific individuals. Whatever the merits of Canopy’s approach, the story here is that companies are trying to solve the problem.
Retail marketing platform Ometria has raised a $21 Series B for AI-powered personalization. TechCrunch thinks Ometria is the only marketing system that’s built specifically for retail and creates unified customer profiles. It’s not.
It may seem that Twitter’s core business is irresponsibly spreading fake news, but the company says “Twitter becoming more Twittery” really means being “conversational and fun”. Somehow this translates into spending on out of home media and experiences, according to DigiDay. So the real world seems to have a future as well.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.