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Capital One Breach Exposes Personal Data on 100 Million U.S. Consumers

Financial services company Capital One revealed a data breach affecting 100 million U.S. consumers who had applied for credit, plus six million Canadians. In a classic look on the bright side, the company highlighted extra encryption that protected most social security numbers and account numbers. It did mention that exposed data included “names, addresses, postal codes, phone numbers, email addresses, dates of birth, and self-reported income” and “credit scores, credit limits, balances, payment history, contact information, fragments of transaction data from 23 days during 2016, 2017 and 2018, and about 140,000 social security numbers” as well as one million Canadian social insurance numbers.

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Quotient Technology Offers Ad Audiences Based on Retail Coupons and Purchases

August 1, 2019

Quotient Technology manages a promotion network that it says accounts for 75% of all consumer packaged goods digital coupon activations. They’ve just launched a service to build digital ad audiences based on their data, which also includes purchase history on over 100 million consumers. Ads will be delivered through web sites, mobile apps, social media, smart TVs, and other digital channels.

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CDP mParticle Sold to Rokt for $300 Million

January 17, 2025

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million.  It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge.  (See this blog post for more analysis.)

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