You might wonder why Capital One would invest $96 million investment in travel app Hopper, let alone why it’s relevant to this newsletter. I’ll argue the deal is about Capital One gaining access to Hopper’s first-party data, which makes it a media play. Hopper describes its goal as building a travel super-app with strong social commerce capabilities.
Openprise has launched a “RevOps Data Automation Cloud” that unifies its measurement, funnel automation, and data orchestration solutions for marketing and sales departments. Openprise qualifies as a CDP although they don’t use the term anywhere I can find it.
Ecommerce marketing platform Klaviyo is buying Napkin.io, which lets developers write and deploy code directly from a browser. It’s a bit unusual for martech vendors to buy development tools, but apparently the Klaviyo folks were smitten. It’s more low-code than no-code, but either way is aimed at making it easier to extend Klaviyo capabilities.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.