Worried about cookieless ad targeting? Ad buying vendor Centro has hooked up with semantic content analysis specialist Peer39 to offer a new contextual category recommendation system. And Captify, which mines searches on publisher and ecommerce websites to build target audiences, just sold a majority stake to privacy equity firm SFW Capital.
It’s been a Lucy-in-the-chocolate-factory week with more news than I can handle. We have two items from ZoomInfo alone: a direct integration to make their data available within Microsoft Dynamics 365, and a $575 million purchase of Chorus.ai, an AI-driven conversation analysis and sales coaching tool.
Looking for automated personalization? LimeStory, whose “micro storytelling workflow” apparently creates personalized content sequences (their website is ironically unclear), is entering the North American market with a focus on higher education institutions. Jivox has enhanced its ability to create “thousands of personalized video variations” with a simplified user interface, connectors to household and contextual data, and automated conversion of outputs into different formats. And Intellimize has raised a $30 million Series B for dynamic web pages that create optimized B2B conversion funnels for each visitor.
If you still think that MCP stands for Male Chauvinist Pig, well, the 1970’s want their disco ball back. Today’s hep cats know that MCP stands for Model Context Protocol, a new-but-widely supported standard that lets large language models access structured data as context for their prompts. Early adopters include Salesforce and Adobe, and search platform Algolia is now using it to feed their data to customer-facing real-time AI agents.