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Automated Personalization from LimeStory, Jivox, and Intellimize

July 16, 2021

Looking for automated personalization?  LimeStory, whose “micro storytelling workflow” apparently creates personalized content sequences (their website is ironically unclear), is entering the North American market with a focus on higher education institutions.  Jivox has enhanced its ability to create “thousands of personalized video variations” with a simplified user interface, connectors to household and contextual data, and automated conversion of outputs into different formats.  And Intellimize has raised a $30 million Series B  for dynamic web pages that create optimized B2B conversion funnels for each visitor.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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