Car-Based Ad Network Firefly Adds Audience Targeting with Neustar Data

You may recall Firefly, which sells car-top and in-car ads on taxis and rideshare vehicles.  Fun!  They just added audience-based planning using individual-level data from Neustar.  Marketers won’t target specific individuals but can identify the best placements to reach audiences with specified profiles.

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Kibo Spins Off Personalization Tools As Monetate

November 1, 2022

Omni-channel commerce platform Kibo bought personalization vendors Monetate and Certona back in 2019 with the intent of combining commerce and personalization in one solution.   Kibo hasn’t dropped that vision, but just sold its personalization tools to a private investment firm which will market them to other companies under the Monetate brand.  Kibo will continue to use the tools in its own system.

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Acast Offers Audience Targeting Based on Advertisers’ Data

November 1, 2022

Podcast platform Acast has launched a different flavor of audience-based targeting: it matches its own identify graph of podcast listeners with advertisers’ customer lists. The new capability doesn’t rely on cookies or device IDs, but does use IP address, which European regulators are now treating as personal data.  But that’s okay: the new service is only available in the U.S. and Australia.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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