Carbon6, the growth platform supporting Amazon sellers, has acquired Junglytics. Junglytics, also relied on by Amazon sellers, provides AI-powered insights across, for example, sales inventory and advertising. Junglytics also makes its insights available through a GPT-type conversational interface.
Workfront Planning from Adobe Workfront offers marketers a dynamic overview of campaigns in a customizable interface. The single view of campaigns will be supported by an embedded AI assistant. Generative AI can also be used to create campaign briefs based on campaign records and existing assets at speed.
Hibu, an H.I.G. Capital company, has completed the acquisition of RevLocal, a digital marketing platform serving local and multi-location brands across the U.S. Hibu offers digital marketing services to some 70,000 SMBs. Hibu expects to grow through acquiring not only RevLocal’s talent, but of course its customers as well.
Customer engagement platform MessageGears will partner with content localization and translation platform Smartling to streamline email translation and localization for 450+ languages. The workflow is automated but actual translations are still done by (machine-assisted) humans.