Carousell cuts 10% of total headcount, including about 50 job roles in Singapore
Singapore’s online marketplace Carousell cut 110 jobs, or 10 per cent of the firm’s total headcount, as part of efforts to rein in costs amid dimmed growth prospects.
Singapore’s online marketplace Carousell cut 110 jobs, or 10 per cent of the firm’s total headcount, as part of efforts to rein in costs amid dimmed growth prospects.
Accenture has just acquired Fiftyfive5, an Australian-based customer insights and advisory business. The move will strengthen Accenture Song’s ability to help clients tap data insights and performance marketing to accelerate growth and innovation across Australia and New Zealand. Fiftyfive5, which was recently named B&T Research Agency of the Year, has a proven track record in delivering customer insight-driven strategy, customer insight optimized execution and performance measurement for some of the region’s leading brands.
Investment activity in the Southeast Asia region will continue in 2023 but investors are expected to scrutinize valuations more closely, according to Southeast Asia venture debt provider InnoVen Capital SEA.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.