Needless to say, there are plenty of companies eager to sell retailers the technology they need. Cart.com, just founded in September 2020, is a new option, offering end-to-end ecommerce software, services, and infrastructure. They just raised $45 million over five months.
Any retailers hoping they can avoid improving their online experience by waiting for customers to resume in-store shopping are taking a big risk. This Sitecore study of Gen Z consumers found that 64% want to keep buying almost everything online. They’re a demanding bunch: 83% see shopping as an experience, not a transaction, 71% expect highly personalized treatments, and 38% will switch brands after a second bad experience.
The European Commission is working on draft legislation that would ban “high risk” AI applications or limit others that don’t meet criteria they establish. This would be first-of-a-kind legislation to regulate AI and is meant to protect against outside companies that have systems that could harm people by manipulating their behavior.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.